When Old Tyres Can Help Save the Ocean - Lost in Samsara

When Old Tyres Can Help Save the Ocean

Geposted von Mariavittoria Scala am

We often talk about plastic pollution and how small steps combined can really have an impact. We started thinking how our work can further help the causes we believe in and that's how the Keyring for the Ocean came about. Designed to resemble the waves of our seas, it is born to unite our mission of empowering communities through fair trade and our will to help in the fight against plastic pollution.
For every keyring sold we will donate £1 to Surfers Against Sewage to support them in their various and important activities: beach cleans, education and campaigning. 



SAS, a marine conservation charity, was set up in May 1990 as a campaign group by people who were tired of seeing sewage in their seas and on their beaches. They soon became a catalyst for change, highlighting the need for clean water and connecting previously disparate surfing communities into what became one of the best-recognised environmental campaign movements of the 1990s. 
Marine plastic pollution and climate change are now the global issues they are focusing on today and their priority vision is for Plastic Free Coastlines.


 Photo: Surfers Against Sewage


Why this is important - some key facts:

1) Scientists have recently discovered microplastics embedded deep in the Arctic ice. (Read more about microplastic)

2) In 1950, the world’s population of 2.5 billion produced 1.5 million tons of plastic; in 2016, a global population of more than 7 billion people produced over 320 million tons of plastic. This is set to double by 2034.

3) Every day approximately 8 million pieces of plastic pollution find their way into our oceans.

4) There may now be around 5.25 trillion macro and microplastic pieces floating in the open ocean. Weighing up to 269,000 tonnes.

5) Plastics consistently make up 60 to 90% of all marine debris studied.

6) Approx 5,000 items of marine plastic pollution have been found per mile of beach in the UK.

7) Over 150 plastic bottles litter each mile of UK beaches.

8) Recent studies have revealed marine plastic pollution in 100% of marine turtles, 59% of whales, 36% of seals and 40% of seabird species examined.

9) 100,000 marine mammals and turtles and 1 million sea birds are killed by marine plastic pollution annually.


Their work is important not just for us but for generations to come and we hope that all our efforts combined can contribute to its realisation.  


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