When Old Tyres Can Help Save the Ocean

We often talk about plastic pollution and how small steps combined can really have an impact. We started thinking how our work can further help the causes we believe in and that's how the Keyring for the Ocean came about. Designed to resemble the waves of our seas, it is born to unite our mission of empowering communities through fair trade and our will to help in the fight against plastic pollution.
For every keyring sold we will donate £1 to Surfers Against Sewage to support them in their various and important activities: beach cleans, education and campaigning. 



SAS, a marine conservation charity, was set up in May 1990 as a campaign group by people who were tired of seeing sewage in their seas and on their beaches. They soon became a catalyst for change, highlighting the need for clean water and connecting previously disparate surfing communities into what became one of the best-recognised environmental campaign movements of the 1990s. 
Marine plastic pollution and climate change are now the global issues they are focusing on today and their priority vision is for Plastic Free Coastlines.


 Photo: Surfers Against Sewage


Why this is important - some key facts:

1) Scientists have recently discovered microplastics embedded deep in the Arctic ice. (Read more about microplastic)

2) In 1950, the world’s population of 2.5 billion produced 1.5 million tons of plastic; in 2016, a global population of more than 7 billion people produced over 320 million tons of plastic. This is set to double by 2034.

3) Every day approximately 8 million pieces of plastic pollution find their way into our oceans.

4) There may now be around 5.25 trillion macro and microplastic pieces floating in the open ocean. Weighing up to 269,000 tonnes.

5) Plastics consistently make up 60 to 90% of all marine debris studied.

6) Approx 5,000 items of marine plastic pollution have been found per mile of beach in the UK.

7) Over 150 plastic bottles litter each mile of UK beaches.

8) Recent studies have revealed marine plastic pollution in 100% of marine turtles, 59% of whales, 36% of seals and 40% of seabird species examined.

9) 100,000 marine mammals and turtles and 1 million sea birds are killed by marine plastic pollution annually.


Their work is important not just for us but for generations to come and we hope that all our efforts combined can contribute to its realisation.  


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The Plastic You Don't See: Microbeads & Microfibers

We have realised that lately one of the hottest topic in the media is plastic pollution.

Everybody is talking about it and finally companies and governments are starting to change things.

We are all aware of the problems connected to the plastic we can see like plastic bags, plastic bottles, paper cups, straws…and we know that many companies are banning them now and people are more aware of the easy solution of choosing reusable bags, cups or bottles every time is possible.

More and more campaigns are now raising awareness about this issue and we saw some results in millennials who are using cloth nappies (https://www.vogue.com/article/cloth-diaper-comeback) to big brands starting using recycled material (https://www.independent.co.uk/life-style/fashion/adidas-ultraboost-x-parley-ocean-pollution-trainers-plastic-a7701486.html).

It is just the beginning and many more people will need to take action to see a considerable improvement for the planet but it feels good to see that things are actually changing for the best.

However, still not many are aware of microplastics and microbeads, the nasty plastic that is not visible but as dangerous to our ecosystem.

Did you know that 63% of clothes are made from plastic? And that 34.8% of microplastics in the ocean come from clothing and textiles?

So here are two short videos to have a better idea of the invisible plastic that we use everyday:



And microfibres that are in our clothes:



We cannot change the world overnight but sure we can do our bit!

Here are a few practical tips to fight microplastics:

  • Buy less. Fast fashion wouldn’t exist without polyester. If we all do our bit to buy less synthetic clothing we could definitely have an impact in the long run
  • Don’t overwash your clothes
  • Use environmental friendly detergent, laundry balls or soap nuts
  • Hang your clothes
  • Dispose responsibly


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Zero Waste Travel Tips

Summer is here and with it our thirst for exploring new places.
Travelling is wonderful and we believe that it is good for our souls and our minds. Certainly flying has a really great impact on the environment and we should all try to reduce our emissions by travelling less for longer or by considering other kinds of transportation, like trains, wherever and whenever possible. 
Having said that, we can also try to be less wasteful while on our way to our favourite destinations.
Here are some tips!
Before even beginning our trip we could download our tickets as PDF instead of printing them out, saving time and paper.
We can use reusable luggage tags instead of getting the stickers provided at the airport that just cause unnecessary waste
Bringing our own napkins can help us with food on the good and avoid plastic packaging. Same goes for reusable bags as of course we are going to buy a couple of souvenirs for our family and friends! A reusable bottle can be also very useful, we just need to remember to have it empty when we pass airport controls. ; )
Talking about airport controls and liquids restrictions we can gift ourselves of a clear case with mini clear bottles that we can fill with our favourite natural shampoo and shower gel so that we can use them multiple times and we don't have to buy any extra before our departure.  
This is by no means a complete list and we are eager to hear from you more tips and comments.
Our actions when multiplied really do matter and by being more mindful we can contribute to a make this world a better place, for us and our planet. 




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How to Help Protect our Rivers

Marvi recently went rafting to enjoy the wonders of a river from a different perspective. 
Its beauty, fierce and the wonderful scenery helped reflecting on how important it is to preserve all of this.
Water pollution isn’t just a problem in the sea, but local waters are suffering too, often from pollutants found in common household products. 
Not polluting our local environment it is not just the responsibility of big industries but also ours. Sometimes it is just a matter to start somewhere to help reduce our impact like doing less laundry or don’t buy synthetic clothing to reduce the amount of micro plastic. Have you eve heard of it? They are broken-down plastic waste, synthetic fibres and beads found also in personal hygiene products. They are mistaken for food and ingested by fish and other aquatic animals. 
Another small step would be avoiding anti bacterial products like hand gel or toothpaste that contain agents such as triclosan, which mimics the hormone estrogen in animals and can inhibit their reproductive systems and ability to swim. Crazy uh? These are just a few tips but the list of things we can do to help the environment is long. We just need to ask ourselves more often how we can make another step toward a plastic free world.

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Countdown to Earth Day - 3 Tips to Help Reduce Plastic

This Sunday 22nd of April, Earth Day will mobilise the world to End Plastic Pollution in the effort to eliminate single-use plastic and to raise awareness on health and other risks associated with the use and disposal of plastics. 

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